Practitioner notes grounded in primary documentation and real client work — not recycled listicles. Fewer posts, each worth the read.
Google added its first agent guidance to Search Central in May 2026. What that update actually says, how agents read a page through screenshots, the DOM and the accessibility tree, where agent journeys break on ordinary sites — forms, rendering, bookings, WAF rules — and what WebMCP, UCP and Web Bot Auth are really worth today. Plus a tiered checklist and the measurement problem GA4 cannot see.
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What actually earns citations in AI search — and the four GEO tactics Google has now explicitly told us do nothing, including llms.txt and "special AI schema". Covers the OAI-SearchBot vs GPTBot distinction that silently removes sites from ChatGPT, why client-side rendering makes you invisible to AI crawlers, how to measure AI visibility, and a 25-point audit checklist.
120 commercial prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews, measuring who gets mentioned, who gets cited with a link, and what those sources have in common. The methodology and full prompt design are published first — findings follow once collection completes.
Read the methodology →An AI-Ready SEO Audit runs the full checklist on your domain — crawler access, rendering, entity consistency, extractability and measurement — and returns a prioritised fix list.
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